Jan 21, 2014

What did not have to be CG: Rosie the Robot [Update]

A new series of ads for Brilux cleaning supplies resurrects Hanna-Barbera's Rosie the Robot in CGI. The character is removed from her futuristic context on The Jetsons and dropped into a contemporary scene of Brazilian upper class domesticity.

It's less a question of whether it's well done or not, and more a question of why. Sure, there was some novelty value a decade ago when computer animated versions of drawn cartoon characters were all the rage. But do audiences still find this type of thing interesting or do creatively bankrupt ad agencies keep shoving it down our throats because they can't come up with anything better- When you're scraping the bottom of the barrel with Rosie the Robot and Charlie the Tuna, it might be time to come up with a new idea.

UPDATED: The creative director of the campaign, Aliwton Carvalho, has provided some valuable background info on the spots:

CREDITS Agency: Gruponove Creative direction: Aliwton Carvalho, Gustavo Rêgo Art direction: Athos Bernardo, Eduardo Fialho, Ricardo Barros Writing: Aliwton Carvalho, Ana Emília Mesquita, Lucas David, Vinícius Bandeira Artwork: Helton Rodrigues, Horst Lambert, Jader Melo Planning: Eduardo Breckenfeld, Marília Lacerda, Manoela Neves Atendimento(-): Giovanni Di Carlli, Fernanda Navarro Graphic production: Carlos “Jovem” Oliveira, Judite Campos RTVC Production: Julia Menescal e Jéssica Paraíso Media: Pablo Fernandes e Naciara Figueiredo Video production: Paranoid Scene director: Luis Carone Executive director: Ducha Lopes 3D and post-production: Jonathan Post Photography and image processing: Techno Image

(Thanks, Alysson Simplicio, via Cartoon Brew's Facebook page)