Jun 21, 2023
Marvel used artificial intelligence to create the opening credits for Secret Invasion.
Marvel may have figured out how to avoid the current vfx crisis by eliminating many of the needs of human artists. The opening credits for the company's latest Disney+ series Secret Invasion were created using artificial intelligence.
Disney would want nothing like bad publicity, as news that AI was used in Secret Invasion has sparked outrage on social media, with some artists calling for a boycott of the show.
A critical tweet from Jeff Simpson, who worked with the vis development team on Secret Invasion's character design, props and keyframes, has already been liked more than 14,5000 times.
Secret Invasion intro is AI-generated. I'm devastated, I believe AI is unethical and dangerous and designed solely to eliminate the artist's career.
-Jeff Simpson(@jeffsimpsonkh)June21,2023
Alvaro García Martínez (Vfx on Avengers: Infinity War,Ready Player One) Posted on Linkedin and asked Method Studios to explain in more detail how the credit reels were produced:
Eisner nominated Cartoonist and screenwriter Victor Santos (Polar
#marvelstudios didn't have to do an intro using Ai. They knew that this choice would confuse hundreds of artists. They did it anyway. Make your own judgment....P.S.: Credit is terrible.P.S. (2): Their artistic justification is pathetic.https://t.co/8JkOBmhD1N
- Victor Santos(@polarcomic)June21,2023
David Blatt, Illustrator,painter, and concept artist at Naughty Dog (The Last of Us,Uncharted), did not engrave words in his thread on the theme:
This is the new #SecretInvasion title sequence...By using AI tools that are exploitative and morally highly questionable for the current AI tools, Big studios has been able toアーティストのAI問題について明確な立場を取っていますproductions.It 1/pic.twitter.com/m4O1RnP09s
- David Blatt(@KOPF_STOFF)2023年6月21日
and Jon Lam, a senior storyboard artist at Riot Games (Arcane), tweeted that he would boycott the show. I have a lot of friends and I have a lot of friends.
I will boycott the secret invasion. The artist and the slap faced by the WGA strike. https://t.co/oM2fEw2YUl
- John Lamb #CreateDontScrape(@JonLamArt)2023年6月21日
For those unfamiliar with Marvel lore leading up to the Invasion of Secrets, the series can look like anyone they want, according to director Ali Selim, whose shapeshifting abilities have earned the opening credits. This is part of the decision to use AI for your site.
Selim told Polygon that he first reported that AI was used in the show."When we contacted the AI vendor, it was part of it - it quickly came out of Skrull world identity, which changed shape.
Selim explained that he didn't really understand how AI would work, but believed it could be used to give him the sense of foreboding he was looking for. "We would talk to them about ideas, themes, words, and then the computer would turn off and do something. And we can use words to change that a little bit, and that will change," he explained.
The opening credits have previously been awarded to Ms.It was produced by Method Studios, who worked on Marvel shows such as Marvel, Loki and Moon Knight. Method Studios has not responded to Cartoon Brew's request for comment, but will update it if and when the company responds.
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