Aug 6, 2018

New Promotions for "The Lego Movie 2" Take to the Air

A new frontier in feature-length animated film promotion: airline safety videos.

To promote next year's "The Lego Movie 2," Warner Bros. has produced a new in-flight safety video for Turkish Airlines, which began showing on all of the airline's flights last Thursday:

in preparation for the worldwide release of the "Lego Movie" sequel, Turkish Airlines will roll out a global TV campaign, a LEGO-themed wrapped airplane, in-flight and airport activations, and a second safety video. [As one of the world's leading safety-conscious airlines, we are excited to partner with Warner Bros. and The Lego Movie franchise on this video. ''We are a brand that is familiar across generations and cultures all over the world. We hope our passengers will enjoy this new video that everyone can enjoy."

He stated.

According to the airline, 30 different versions of the safety video were created in both English and Turkish to cover safety features of Turkish Airlines' 15 aircraft types.