Oct 10, 2016

"Emoji movie: Express Yourself" promises to make you a better person

Sony Pictures Animation today started its promotional push for Emojimovie: Express Yourself by releasing new story and casting details as well as an image of the main characters.

Emojimovie is hoping to follow in the footsteps of WB's The LEGO Movie (and not Sony's own Pixels) and overcome its early critics who have ridiculed the film's elementary underlying concept. The film will tell the story of Gene (voiced by T.J. Miller), a multi-expression emoji who stands out from the other single-facial-expression emojis because he was “born without a filter.” He enlists the help of his friend Hi-5 (James Corden) as well as codebreaker emoji Jailbreak (Ilana Glazer) to help him become “normal” like the other emojis.

The journey to normality involve threats to the entire emoji universe, a character named Poop Daddy (see image below), and traveling through different mobile apps, the latter being a plot device that can be seen as either a 90-minute commercial for mobile apps or, as Sony puts it, an “app-venture.”

The film's theme is not-so-subtly hammered into the subtitle: “Express Yourself.” This isn't just mindless entertainment, Sony seems to be telling us. Audiences will receive an inspiring message about self-improvement alongside Poop Daddy's antics.

Sony Animation president Kristine Belson stressed the film's theme in today's announcement:

Columbia Pictures will release Emojimovie: Express Yourself in U.S. theaters on August 11, 2017. It remains to be seen how audiences will express themselves at the box office.