Feb 15, 2016

Illumination Premiere "Singing" Teaser

We've already had a look at Illumination Entertainment's first animal-driven film of 2016, The Secret Life of Pets, and today we get a first look at the second one, Sing, out on December 21, 2016 from Universal.

Written and directed by Garth Jennings (Son of Rambow, The Hitchhiker's Guide to the Galaxy), Sing follows an enterprising koala (voiced by Matthew McConaughey) who decides to stage the world's greatest singing competition out of his rundown theater.

Unlike Secret Life of Pets which takes place in the real world, Sing is set in a Zootopia-esque fantasy universe inhabited entirely by animals. The film is packed with music–at least 85 songs in it, according to the producers–and claims a celebrity voice cast that, in addition to McConaughey, includes the following:

Chris Meledandri's Illumination has proven adept at packaging the Despicable Me franchise into a monster brand. The big test for the studio will be this year when it releases two original films, with Sing being the quirkier concept of the two. So far, there's nothing to suggest they won't be able to pull it off.

Like with Minions, Illumination continues to do a great job of selling its films with light visual comedy - the Dachshund getting massaged by the kitchen mixer in Secret Life of Pets has been shared literally hundreds of millions of times on social media - and the Sing trailer keeps up with the same formula, especially with the pig in the gold-sequined track suit singing Lady Gaga. Illumination and Universal's marketing are even repackaging the visual comedy in easy-to-share chunks on social media, such as on Instagram.

Audiences may eventually catch on to this Illumination formula and reject it outright, like they did with Disney in the late-1990s, and DreamWorks in the early-2010s, but for now, Illumination is sailing smooth.