May 22, 2014

"Big Hero 6" teaser uses comedy to sell superhero movies [Update]

Here's the teaser for the Marvel-derived Big Hero 6, the Walt Disney Animation Studios film that will be out in November. The 90-second spot introduces the film's teenage protagonist, Hiro Hamada, and his homemade robot Baymax. The teaser emphasizes humor and personality over action, and Disney over Marvel, the latter of whom is curiously not named in the teaser. It's also nice to see a nod to the DIY/maker culture, with Hamada using both a Maya-like software and 3-D printing to create Baymax.

UPDATE: As numerous commenters have already pointed out, the teaser is quite similar to Brad Bird's teaser for The Incredibles: