Jun 10, 2016

"AICP2016Reel" by Method Design

“Method Design was tapped by production company RSA to concept and create this year's AICP sponsor reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.”

CREDITS Concept, Design & Direction: Method Design Production: Method Studios NY Creative Director: Jon Noorlander Director: Rupert Burton Art Director: Johnny Likens Lead Houdini FX Artist: Tomas Slancik Houdini FX Artist: Vraja Parra Rigger: Ohad Bracha Motion Capture: House of Moves Client: RSA/AICP