Sep 1, 2013

New Zealand Insurance to create "Devil's Chair" Spot

NZI, a New Zealand-based insurance company recently unveiled a new television commercial its first in 8 years, titled The Devil's Chair. In the darkly comic spot, a satanic desk chair brings misfortune to a series of businesses in an otherwise picturesque port town. An example of clever timing and wicked staging that is heightened with the realistic CGI style, it will hold up to multiple viewings and give you pause before bringing home anymore of that second-hand furniture you are so proud of. Produced by Auckland-based studio Assembly for the Draft FCB creative agency, it will also be re-versioned into campaigns for digital and print.

CREDITS: AGENCY: Draft FCB

DIRECTOR: Damon Duncan

EXECUTIVE PRODUCER: Amanda Chambers

TECHNICAL DIRECTOR: Rhys Dippie

3D TEAM: Craig Speakman Geoff Kirk Smith Josh Fourt-Wells Gary Sullivan Alex Scollay Mark Williams Rhys Dippie Damon Duncan Joe Helmore Craig Baxter Pritish Dogra Jonathan Hamer Amber Kell Patrick Blades Eugene Tay Kyle Dey Josh Kell

DRAFT FCB EXEC CREATIVE DIRECTOR: Tony Clewett

CREATIVE TEAM: Hywel James Kelly Lovelock

HEAD OF CONTENT: Pip Mayne

ACCOUNT TEAM: Toby Sellers Michelle Koome

NZI Karl Armstrong Donna Williams Amanda Watts