Aug 17, 2013

Mindbender and Techno Image collaborate on Gillette Ads

Notwithstanding the grossout concept, this Brazilian Gillette commercial, titled “UFCecê: The League of Heavy Odors,” is a superbly attractive piece of computer animation. The spot was a co-production between Swedish studio Meindbender and Brazilian studio Techno Image. Meindbender's singular approach to rigging cartoon characters, lighting and texturing pushes computer animation in an exciting new direction whose surface has barely been scratched. It's good to see them spreading their technique to other studios around the world. Some behind-the-scenes artwork from the spot can be seen on Techno Image's website.

CREDITS Agency: Africa, Brazil Art Director: Alê Prado Creative Director: Eco Moliterno RTV: Patricia Gaglioni

Production Companies: Techno Image, Meindbender Executive Producer: Guilherme Proença, Michael Bengtsson Directors: Pedro Conti, Tiago Hoisel, Derek Henriques

Character and Environment Design: Tiago Hoisel, Lucas Leibholz, Alexandre Assumpção, Saulo Brito Storyboards: Lucas Leibholz, Tiago Hoisel, Alexandre Assumpção Animatic: Derek Henriques, Alexandre Assumpção, Tiago Hoisel Color Key: Tiago Hoisel, Lucas Leibholz Photography Direction: Pedro Conti, Tiago Hoisel CG Supervisor: Pedro Conti Character Modeling/Texturing: Pedro Conti, Victor Hugo, André Paixão, Mariano Steiner, Bruno Melo.

Rigging: Calle Halldin Animation Supervisor: Olov Burman Animation Lead: Calle Halldin Animator: Derek Henriques, Grzegorz Dalek, Eric Deuel, Ivan Oviedo. 3D Generalist: Grzegorz Dalek, Saman Mahmoudi, Stefan Ekstéen Hair and Dynamics: Emanuele Niri Environment Modeling: Alexandre Assumpção, Pedro Conti, Victor Hugo, Derek Henriques, Hernan Zuniga, Rafael Ghencev, Mike Verta. Lighting and Rendering: Pedro Conti, Michael Bengtsson, Mike Verta Compositing: Pedro Conti, Tiago Hoisel, Victor Hugo Queiroz, Derek Henriques Audio: Sustain Studio, Lá no Estudio