Jul 18, 2018

Here is the ultimate guide to distributing short films on the Internet

As we have noted before, the conventional wisdom in distributing short films over the Internet is to keep them offline until they have finished screening at a film festival. That strategy might have made sense a decade ago, but in today's online environment of social media, it is a recipe for failure.

But what is the alternative -

Short of the Week, a website dedicated to the online distribution of short films, today announced what appears to be the definitive resource for getting films online in 2018. The core concept of the piece is "Be Everywhere All At Once," a strategy that advises distributing films on as many different online platforms as possible and compressing the time between festivals and online premieres (or doing everything at once).

This work is based on research conducted by Short of the Week over the past year, interviewing hundreds of filmmakers to understand what works and what doesn't when it comes to releasing short films Be Everywhere All At The core concepts of Once are:

This article goes into depth about all of the above concepts and more. Read the whole thing... It is chock full of great insights.