Jul 6, 2017

BBC to Increase Child spending by 2020 byド4400 million

In the face of fierce competition from American streaming services like Netflix and Amazon and web/mobile-based video platforms like Youtube, the BBC has decided to make the biggest investment in children's content of its generation. The broadcaster announced on Tuesday that it will invest a further £3 million (US34 million) in the next 44 tv seasons.

This money will be used for content and services to enhance the BBC's online offering for children aged 6-12 years, both on the BBC's pre〜school channels CBeebies and CBBC. The investment raised the annual children's budget for the 2019-20 season to 12,440 million pounds (米16,100 million), up from 11,000 pounds today.

By 2020, nearly 4 in 1 (3,140 million pounds) of its annual budget will be spent on online programming and services. The increase in spending on digital viewing reflects the squeeze the BBC is feeling from children's evolving viewing habits. As children move from linear television to digital alternatives, CBBC's viewership is declining.

A report by Ofcom released on May 11 last year found that online viewing for the first time outnumbered TV viewing for children aged 5-15 years, currently spending about 15 hours online a week. Preschoolers aged 3-4 spent about 8.25 hours a week online in 2016, up from 6.75 hours a week in 2015. Youtube is one of the most popular viewing destinations, with 5% of children aged 15-73 using the site and 37% of preschoolers using it.

"Our audience is changing rapidly and we need to catch up more than ever," said Alice Webb, BBC Director of children's programming."Viewers are increasingly moving online No matter which platform we choose, it's important that we stay relevant, inspire and engaging." This is the job."

Committed to creating a more personal online service, public broadcasting will also focus on more "brand extensions on all platforms", while also developing more interactive digital content and experiences, video, live online program extensions and clips, video and other content. We aim to support key titles with year-round multimedia content such as blogs, blogs, podcasts, quizzes, guides, games and apps.

The BBC is not alone in the challenges it faces from online services. In the United States, Disney Channel and Freeform (formerly the ABC Family) have lost 4 million subscribers in the past three years, according to a story published this week in the Wall Street Journal. Cable ratings have fallen this year on most of Disney's family channels, including the Disney Channel, Freeform, Disney Junior and Disney XD.

(pictured at the top: "Twirlywoos," a series of CBeebies)